Over 180 Customers Have Chosen Elastic Path
Customers large and small, in industries ranging from apparel to books and electronics to loyalty programs, have turned to Elastic Path for their ecommerce solutions.
Click on the companies above to read more about them.
Florsheim
Weyco Group's Florsheim is the number one brand of men's dress and casual shoes in terms of customer awareness. Weyco sells its three principal brands (Florsheim, Stacy Adams and Nunn Bush) through department stores, shoe stores, clothing stores and 35 company-owned stores.
Weyco had been selling online since 2000 but its ecommerce infrastructure was almost entirely outsourced, costly to maintain and very inefficient, requiring orders to be re-entered manually into internal systems. After acquiring Florsheim in 2002, Weyco decided to bring its ecommerce in-house to improve efficiency, increase flexibility and reduce costs. Weyco chose Elastic Path Commerce for its ease of integration with the existing AS/400 systems, open-source deployment options and easy merchandising and promotions.
Weyco engineer Glenn Holmer states that the ecommerce project has been “very successful” with vastly improved order accuracy and fulfillment time and larger orders while freeing up employees to concentrate on more important matters.
Samsonite Black Label
Since first providing luggage for affluent turn-of-the-century travelers in 1910, Samsonite has become one of the largest and best known luggage manufacturers in the world.
In October, 2007, Samsonite launched the global ecommerce platform for its premier Black Label brand with the opening of its North American online store. The platform will expand in 2008 to offer Black Label products in 45 countries and 8 languages and also to market all the other brands in Samsonite's portfolio (American Tourister, OutLab, Lambertson-Truex and licensees Lacoste and Timberland).
With a worldwide rollout on an aggressive timetable, interactive agency Avenue A | Razorfish UK, which is implementing Samsonite's strategy, chose Elastic Path Commerce for its functionality, ease of integration and multi-language/multi-currency support. Technology Director John Cunningham explains, “We were very impressed with Elastic Path and its focus on the retail sector which really helped us get this project to market on time and within budget. The alternative was a complex enterprise solution with unwanted functionality making it more expensive and more difficult to implement. As a result, this was the best solution in terms of speed to market.”
electricshopping.com
ElectricShopping opened in 2001 to sell brand-name appliances directly from the manufacturers. With over 35 years in the industry, its proprietors were able to offer expertise in addition to a low-price guarantee and free UK shipping, making ElectricShopping the premier destination for appliances in UK.
By 2005, ElectricShopping's order volume of approximately 100 per day was reaching the limit of its hosted ecommerce platform. Furthermore, the system lacked adequate back-office capabilities and required manual order processing, which harmed both accuracy and efficiency. In order to grow, the company needed a more scalable and flexible platform. Working with a system integrator, ElectricShopping chose Elastic Path Commerce for its filtered navigation and powerful management, including comprehensive merchandising options and flexible taxation and shipping functions, which were required to handle EU requirements easily.
In the eight months after launching its store on Elastic Path Commerce, ElectricShopping's order volume almost tripled to between 200 and 300 orders per day, with a 10% increase in average order size and lower abandonment rate. Furthermore, the company virtually eliminated order processing errors and enjoyed enhanced ability to track, segment and reward its customers.
Aeroplan
Recognized as one of the most successful airline loyalty rewards program in the world, Aeroplan has grown into Canada's premier loyalty marketing company with over five million members redeeming over 1.5 million flights per year.
In 2005, Aeroplan decided to expand its loyalty program and promote non-air rewards such as electronics, consumer goods and indulgences that offered through an eco-system of partners; the company also wanted to shift customers toward online self-service. They chose Elastic Path Commerce because they wanted to retain architectural ownership and avoid being locked into a proprietary solution but did not want to re-create all the functions of an ecommerce platform.
Web Development Manager Sean Burke-Gaffney states that, since launching in October 2005, the response has been greater than anticipated with increased mileage redemption and "tremendous" member response. He describes the project as an "unconditional spectacular success" and adds that, "everybody from top to bottom on the business-side is ecstatic."
Bond and Bond
Founded in 1875 as gum buyers, Bond+Bond evolved into a general store and ultimately an appliance and electronics retailer with 33 stores across New Zealand and a well-known catalog channel.
In 2006, Bond+Bond decided to offer its selection of 4000 products online to increase customer choice and convenience, especially for rural customers; items can now be shipped directly or picked up at any store. They chose Elastic Path Commerce to integrate with existing business systems, blending online shopping with in-store and catalog options and allowing their existing customer service representatives to work with online orders.
Response has been fantastic, with customers using the website for both online purchase and product research before in-store purchase.
