Improve Conversion Rate

A 1% lift in conversion rate often equals a 50% increase in revenue

Virtually every online retailer strives to increase conversion. Elastic Path Commerce helps with:

• Strong SEO - to capture the long-tail searches of late-stage customers who are ready to buy
• Powerful in-site search and navigation - proven to increase conversion rate by ensuring shoppers find what they're looking for
• Product reviews and ratings - proven to increase conversion by making shoppers more comfortable with their choices
• Gift certificates - easy for shoppers and desired by recipients, gift certificate use has grown steadily for years
• Back-orders - enables sales if the product is out of stock
• Pre-orders - capture sales of exciting not-yet-available products
• Multiple payment options - proven to increase conversion
• Flexible promotions - can be time-limited to trigger purchase
• Cart & Checkout - designed to combat common causes of cart abandonment

Check out our many blog posts about conversion and our webinars, including one on conversion and one with Andy Chen, CEO of PowerReviews on using user-generated content