Ecommerce Events and Webinars
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I Know I Should Be A/B Testing But...Many companies are coming to the realization that it becomes harder and harder to keep driving more and more traffic to their websites. They are experiencing the effects of traffic-cost inflation. At the point where it gets harder to keep exponentially driving traffic to increase sales, companies begin to look for other solutions. The rising costs of directing traffic to a site places tremendous pressure on the "landing page" (where the site traffic arrives) to convince visitors to buy something. Improving landing page "conversion rates" (percentage of visitors who take the desired action) has become a key focus of companies because even a slightly improved conversion rate can dramatically boost profits. One approach to doing this is to use A/B or Multivariate testing. How do you do it right? In this session Bryan Eisenberg will address:
Learn how you go from a culture of having to "always be right" to "always be testing?" Sign up now and you can win 1 of 5 copies of Bryan Eisenberg's new book, "Always be Testing: The Complete Guide to Google Website Optimizer." FutureNow, Inc. (OTCBB: FUTR.OB) is a New York City based interactive marketing optimization firm. FutureNow, Inc. is recognized as the leading voice for increasing online conversion rates, accountable multi-channel marketing and web analytics. Register to attend and learn why you should be doing A/B testing.
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Webinar Archive
The Art & Science of Choosing Ecommerce Technology
Making the right choice is both harder and more important than you think. Attend this webinar to get step-by-step help from FitForCommerce, described in plain English!
Featuring Bernardine Wu, CEO, FitForCommerce
3 Things to Die For: Web Analytics Unleashed
You are probably tired of having a boatload of data and nothing much coming of it. Not any more. In this webinar, leading analytics author and evangelist Avinash Kaushik covers three specific areas you need to focus on to get the highest possible ROI from your Web Analytics investment.
Featuring Avinash Kaushik, Analytics Author & Evangelist, Google
9 Ecommerce Innovations: What's Now & What's Next
For online retailers, everything from virtual fitting rooms to 3D shopping environments to social networks has been hyped as the next big thing. But what are the REAL ecommerce innovations driving revenue growth?
Featuring Jason Billingsley, VP Innovation, Elastic Path Software
The Key to PPC for Online Retailers
The paid search channel continues to post strong growth, even in this difficult economy. This growth is partially indicative of channel shift, as consumers move their orders from catalog or brick and mortar to online, rather than incremental corporate growth. These combined factors necessitate a 'back to basics' approach for the channel. In this webinar, The Rimm-Kaufman Group's Director of Marketing will present tactics to ensure you're executing the fundamentals of paid search.
Featuring Ryan Gibson, Director of Marketing, The Rimm-Kaufman Group
Web Analytics for Online Retailers: Technology Use & Satisfaction 2008
Web analytics is hard and the needs of online retailers are often quite sophisticated. In this webinar, Web Analytics Demystified CEO and industry thought leader Eric T. Peterson presents an overview of how online retailers are doing web analytics today and how satisfied they are with their situation.
Featuring Eric T. Peterson, CEO, Web Analytics Demystified
Effective Online Merchandising: What Sells?
Matching a shopper with the best fit product is part art and part science - those who marry the two are the most successful online merchandisers. This webinar covers: what type of image to use and where, what an effective cross-sell looks like and behaves, where cross-selling should occur, and new strategies for matching shoppers with products.
Featuring Mike Svatek, VP, Marketing & Product Management, Baynote
Jon Stewart or Oprah: What's Your Website Personality
Your website talks to people with words, images, offers, features and design - but is it the language your customers understand? Learn the 4 types of people browsing your site and how to adjust your design, features, and messaging to best communicate with them. Also, learn 4 creative ways retailers are talking the customers individual language.
Featuring Jason Billingsley, VP Innovation, Elastic Path Software (Co-sponsored with Sitebrand)
Love Your Landing Page: Tips to Increase Ecommerce Conversion
Landing pages are the single most important factor in increasing conversions on a retail ecommerce website. Shoppers increasingly enter your online store through means other than the homepage. Are all your pages converting at maximum efficiency? We look at home page, category page, product page, and campaign page optimization.
Featuring Ayat Shukairy, Managing Partner, INVESP Consulting
12 Things Retailers Must Learn from Christmas '07
Holiday shopping can account for 25% of your yearly sales. But there's no time to rest - Valentine's Day is the second-biggest event of the year for online retailers and Mother's Day and Father's Day are right around the corner! Learn what top retailers did to maximize holiday sales and what you can do now to have a happy '08.
Featuring Linda Bustos, Emerging Media Analyst, Elastic Path Software
Affiliate Marketing: What Every Online Retailer Ought to Know
Incredibly, 1 out 3 sales at Amazon.com originate via affiliates. Spend 60 minutes with the man who literally wrote the book(s) on Affiliate Marketing and discover how to get your affiliate program to perform like Amazon.com's.
Featuring Shawn Collins, Co-Founder of Affiliate Summit
12 Can't Miss Email Strategies for Online Retailers
According to a Forrester report released this year, consumers who buy products featured in email marketing messages spend 138% more than consumers who don't receive those emails. Helping consumers feel an irresistible love for what you sell or service is the email dream. Making it a reality is the challenge. Learn how to transform tactical email guessing games into strategic email marketing initiatives that keep consumers clicking and converting.
Featuring Carolyn Gardner of Sitebrand
The Secret of Social Media Marketing for Online Retailers
You've heard about the kid lipsynching on YouTube getting millions of views, but how do regular retailers like you leverage social media to drive real sales? It's not as difficult as it seems. We will show you what to do and what not to do when it comes to social media marketing on blogs, video sites, and social networks.
Featuring Neil Patel of Advantage Consulting Services
Inside Look at Elastic Path 6: New Features & Architecture
Elastic Path 6 will offer many new features to expand sales opportunities, increase CSR productivity and streamline store operations. These features include multi-store capabilities and an all-new CSR/management application on a new platform. Join our product marketing and development teams for a SNEAK PREVIEW of the new features and architecture.
7 Simple Ways to Boost Your Holiday Conversion Rate
Your ecommerce bucket is about to be filled with tons of eager holiday shoppers, ready and to buy. Plugging your conversion leaks now will maximize your holiday success. We will show you 7 simple ways to lift your conversion rate that do not require a ton of effort to implement.
Featuring Melissa Burdon of Future Now Inc.
User Reviews: The Power of Social Commerce
Find out how to capitalize on consumer generated content in this informative session including a case study on NetShops' success with product reviews and ratings.
Featuring Andy Chen of PowerReviews and Jay Gordman of NetShops.
SEO Secrets for Online Retailers
It has become increasingly important to have top natural search engine listings as the cost of paid ads have continued to creep skyward. Learn the keys to effective search engine optimization.
Featuring noted SEO guru Stephan Spencer.
The Ecommerce Checkout Report
Do you want to see which checkout tactics are most used by successful online retailers? How does your conversion rate stack up to those who employ similar tactics? Does a shorter checkout process really decrease shopping cart abandonment? Should you use an order confirmation screen? Does live chat improve conversions? These are a few of the 23 tactics we evaluated as we studied the checkout process of the Internet's Top 100 Online Retailers.
