Ecommerce Software Leader Elastic Path Partners with API Management Leader SOA Software

Ecommerce Software Leader Elastic Path Partners with API Management Leader SOA Software

Partnership to leverage API ecommerce platform and API management for fast-tracking enterprise development

Vancouver, B.C. (Oct. 23, 2013) -- Elastic Path Software Inc., the digital commerce company, today announced a new strategic partnership with SOA Software, an API management leader that powers the API Economy, to collaborate on API-driven commerce solutions for the enterprise.

“SOA Software is a leader in the API industry, so we’re very pleased to welcome them as a partner as Elastic Path innovates around the API Economy and ecommerce API solutions,” said Harry Chemko, CEO of Elastic Path.

“The explosion of mobile and connected devices is driving unprecedented demand for API strategies and enabling technologies,” Chemko said. “This partnership uniquely positions us to deliver rapid commerce solutions to monetize goods and content across every touchpoint.”

SOA Software’s products and services help businesses fast-track API deployment through Enterprise API Management, Integrated SOA Governance, API Platform-as-a-Service, and Mainframe SOA. It provides the industry’s fastest and most scalable solution for SOA governance and API management.

"Every business must have a comprehensive digital strategy and should be able to commercialize their products and offerings through existing and up-coming channels," said Paul Gigg, CEO of SOA Software. “This partnership with Elastic Path, a ecommerce leader, enables us to guide businesses through their digital transformations to connect with their customers and partners on any kind of mobile device, leveraging APIs as the building blocks, and monetizing them with an API-driven commerce solution that is powered by Elastic Path.”

SOA’s existing customers include some of the largest companies in the United States, including Bank of America, Pfizer, Verizon, Coca-Cola, Disney, and Intel.

The partnership is the latest announcement from Elastic Path as it innovates around the API Economy and delivering ecommerce API solutions. Earlier this summer, Elastic Path significantly strengthened its financing by raising CDN$12-million for innovating its product platform. The Elastic Path platform consists of:

• Commerce Engine, the industry’s most flexible platform for managing products, bundles, discovery, pricing, promotions, personalization, and purchases;
• Subscriptions, a cloud-based solution for all recurring revenue and usage-based business models, and;
• Cortex, the world’s first hypermedia API platform for driving customer experiences across every digital touchpoint.

Both SOA and Elastic Path have been named by leading analyst firms for their respective areas.

SOA Software's API Management solution has been positioned by Gartner, Inc. in the “Leaders” Quadrant of the 2013 Gartner Magic Quadrant for Application Services Governance.

In its recent Hype Cycle for Digital Marketing, 2013, Gartner recognized Elastic Path in the Commerce Everywhere category, alongside Adobe, Amazon, Facebook, and IBM. Elastic Path was also named as a “strength” in Gartner’s 2013 Magic Quadrant for Web Content Management Systems (WCMS), under the vendor entry for OpenText, with which Elastic Path has a global strategic partnership.

Elastic Path and SOA will be presenting speakers at the up-coming API Strategy & Practice conference on October 23-25 in San Francisco.

For more information on Elastic Path’s API ecommerce platform, visit https://www.elasticpath.com/ecommerce-api

About Elastic Path
Elastic Path builds ecommerce software that powers the next generation of digital experience. We help businesses maximize revenue from their goods, services, and content with solutions that empower companies to create outstanding customer experiences that drive engagement and conversion. Elastic Path technology brings this functionality to multiple touchpoints – websites, apps, APIs, and more – while generating a single view of the customer. Market leaders, including Google, Pearson, Symantec, Time, and Virgin use Elastic Path to drive billions of dollars in digital commerce annually.

About SOA Software
SOA Software is an API Management and SOA Governance leader that powers the API economy by helping businesses to fast-track API deployment, drive developer adoption, and reach more customers. Some of the world’s largest companies including Bank of America, Pfizer, and Verizon use SOA Software products to harness the power of their technology and transform their businesses. For more information on SOA Software’s API Platform, see http://www.soa.com

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For Additional Information:
Megan Sakakibara
Marketing Communications Manager
Elastic Path Software
604-408-8078, ext. 275
megan.sakakibara@elasticpath.com