Author: John Bruno

Future of eCommerce: Why is IBM divesting its platform to HCL?

Why are Leading Providers of eCommerce Platforms Dumping their Solutions? In December 2018, IBM made the announcement they would divest their eCommerce platform along with other digital marketing and customer experience solutions to HCL Technologies in a deal worth $1.8 billion. The news took many longtime IBM WebSphere Commerce customers and business…

Why I Joined Elastic Path

That’s the dilemma I faced at the end of last year when I sat down to dinner with Darin Archer, CMO at Elastic Path. I’d spent the last five years working at Forrester Research, helping some of the smartest people in the world shape the…