Andrej Maihorn

In the world of B2B eCommerce, there’s no time to rest. Customers’ expectations are being heightened by the day thanks to technological advancements powered by new devices, big data and the Internet of Things like auto replenishment, on-demand purchases of products and services, not to mention visual and virtual technologies as well. The B2B shopping experience of 2020 will be light years ahead of today as companies work to quickly embrace this disruption.

These exciting developments are forcing B2B commerce to undergo a revolution and Elastic Path is at the front of the battalion leading the charge for change. There was no way I could pass up the opportunity to join Elastic Path’s visionary movement. 

Digital commerce has shaped my entire career. In my most recent role at Intershop, I led successful global digital transformation and product initiatives for some of our largest and most complex enterprise clients. Working with the likes of HP, Dover Corp., Sun Microsystems and GSI Commerce (eBay Enterprise) afforded me critical insight into how massive enterprises can successfully undergo a digital transformation. It prepared me to affect change on a global level. 

With this new ability under my belt, I needed to find a company with similar global ambitions. 

Once I understood Elastic Path’s plan to revolutionize B2B commerce, the opportunity for me to guide its industry-specific solutions was a clear choice. 

Elastic Path holds a unique market position as the first truly headless commerce vendor. Its API-oriented commerce transforms all web functions – commerce, experience management, merchandizing, cart & checkout, order administration, customer service tools – into decoupled services. That means businesses can use the content management system and front-end technology that best fits their business needs, instead of being forced to use their commerce vendor’s CMS of choice, an experience that resembles pushing a square peg into a round hole. The result is never satisfactory, to say the least. 

In practice, headless commerce translates to B2B companies deconstructing core commerce platform attributes. Product catalog, shopping basket, account services, payment integration and order processing can be separately constructed to meet both internal and customer needs. 

It is all about commerce enabling any purchase experience, device and touchpoint. It gives the customer the choice, control and convenience they want. 

It’s easy to see where all B2B companies can benefit from headless. But few eCommerce solutions have yet to make the jump, and, as my new colleague John Bruno succinctly phrased it, “Elastic Path Commerce is the only one that has the chops to handle the requirements and complexity of B2B businesses.” The company recently was honored with a combined 13 medals in the first-ever Enterprise and Mid-market versions of Paradigm B2B’s Combine report and recognized as a Visionary in Gartner’s Magic Quadrant for Digital Commerce, in no small part because of these said “chops.”

The industry is sitting up and recognizing Elastic Path’s work, and I couldn’t be prouder to be a part of its successful journey. 

So what’s next in my Elastic Path journey? I’ve made it my personal mission to help cement the company’s place as the B2B’s gold standard for eCommerce by identifying both B2B and other general market trends and sharing them with our marketing and product teams. 

My new bosses, including our CEO, Harry Chemko, have given me near-unlimited free rein to meet that goal. I bring an intangible advantage with me to Elastic Path: more than 20 years of eCommerce experience leading customer innovation in B2B commerce. Harry and others understand the value of that experience, and the doors are open for me to actively contribute to Elastic Path’s mission. Together with the talented team already in place — sparks are going to fly. 

The complex future of eCommerce will require both flexibility and agility. I’m so grateful to have joined a company that understands these requirements — and empowers its talent to do what it takes to not just keep pace, but shape that future.