The 2024 Gartner® Magic Quadrant™ for Search and Product Discovery

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Key Takeaways:

Innovations in search and product discovery can be adopted without rebuilding entire digital commerce platforms. Digital commerce leaders can use this research to understand the commerce search market and support related product discovery initiatives.
By 2026, at least one new generative AI (GenAI)-based conversational UI pattern in search and product discovery (S&PD) will disrupt traditional search and browse UIs, penetrating at least 5% of the market.
With the rise of modular and composable architectures and the need for a best-of-breed ecosystem, organizations are now looking for advanced S&PD capabilities, which is pulling them away from their digital commerce platforms’ default capabilities.

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Gartner, Magic Quadrant for Search and Product Discovery, Mike Lowndes, Aditya Vasudevan, Sandy Shen, Noam Dorros, 13 May 2024.